How Glenmark Pharmaceuticals CZ improved HCP event management with Inception CRM.
Glenmark Pharmaceuticals CZ replaced a fragmented, manual approval process for pharma events with a structured event management workflow — improving speed, visibility, and compliance.
HCP congress and event requests, approvals, and documentation were scattered across multiple channels.
Creating a unified, clear, and compliant way to manage HCP approvals, contracts, and GDPR without risk, gaps, or mess.
Managing HCP congress requests, approvals, contracts, and documentation in one connected system.
500+ HCP congress requests processed smoothly with full traceability and audit-ready documentation.
Managing HCP event participation — including approvals, documentation, and GDPR — quickly becomes complex at scale.
As request volumes increased, tracking approvals, documentation, and compliance became difficult and time-consuming.
Glenmark CZ needed a way to manage this process clearly, consistently, and without increasing admin overhead.
Glenmark Pharmaceuticals CZ is part of Glenmark Pharmaceuticals, a global company focused on generic and innovative medicines.
In the Czech Republic, the company works closely with healthcare professionals and supports their ongoing education through congresses, training, and events.
Approval requests were coming in from multiple channels — email, spreadsheets, and informal communication — making consistency and control difficult.
Approvals required input from multiple stakeholders, often involving unnecessary back-and-forth.
At the same time, every request required complete documentation, including GDPR consent and contracts. Missing or incomplete data increased both workload and compliance risk.
The result was a process that was:
Glenmark were managing event contracts and approvals across disconnected tools, making control and compliance difficult. Working with our team, they moved the entire process into Inception CRM.
The focus was simple: create a process that is clear, consistent, and easy to manage in practice.
All requests handled in one place
Sales reps log each HCP request directly into the CRM — nothing gets lost and everything stays consistent.
Clear approval flow
Each request follows a defined approval path, making decisions easier to manage and track.
Documents handled as part of the process
Healthcare professionals can review and sign documents digitally during meetings, including GDPR consent and contracts.
Everyone can see the status
Both internal teams and HCPs know where each request stands — no chasing updates.
Everything is recorded
All actions, approvals, and documents are stored in one place, creating a complete audit trail.
Glenmark’s processes are now easier to manage, fully transparent, compliant, and audit-ready.
Every request now follows the same process — significantly increasing consistency, improving accuracy, and reducing compliance risk.
Glenmark CZ didn’t need to change what they do, only how they manage it.
By structuring the process inside Inception CRM, they now have a clear, consistent, and audit-ready way to manage HCP congress participation from start to finish.
Everything is captured, approved, and documented in one place — reducing risk, saving time, and making the whole process much faster and easier to manage.
Inception CRM saves sales teams time while increasing their productivity, effectiveness, and efficiency.
