Inception CRM exists to serve mid-market pharmaceutical and life sciences companies with a purpose-built, compliant pharmaceutical CRM that delivers enterprise capabilities right out of the box.
No months-long implementations. No expensive customizations. No large IT teams. And no enterprise-level costs or unnecessary complexity.
Mid-sized, SME, and growing pharma teams deserve better than choosing between overpriced enterprise systems and generic CRMs that don’t fit their pharmaceutical operations.
That’s why we built Inception CRM — the specialist pharmaceutical CRM designed specifically for mid-market and growing life sciences companies that need enterprise-grade capability without the cost, complexity, and overhead of enterprise CRM platforms.
Our story starts nearly a quarter of a century ago. After years of implementing and managing pharmaceutical CRM systems at Zentiva (formerly part of Sanofi) and consulting with life sciences companies across Europe, Inception CRM’s founder, Antonín Lukeš, saw a consistent problem.
The breaking point came at Zentiva itself. As Head of the CRM Department for a multinational generics manufacturer operating across multiple countries, Antonín watched enterprise systems fail to meet real-world needs. They focused on purchased customer data while neglecting clean, structured data collection from the field and seamless internal integration.
Mid-market, SME, and growing pharmaceutical teams were underserved and overlooked. They were forced to choose between expensive, complex enterprise CRM platforms like Siebel, SAP, and Cegedim — built for organizations far larger than theirs — or generic CRMs that lacked pharmaceutical compliance, HCP engagement workflows, and field force capabilities.
Rather than continue forcing Zentiva into systems that didn’t fit, the conclusion was clear: a specialist CRM built for mid-market pharmaceutical operations was needed.
Starting in 2001, Antonín developed what would become Inception CRM as an internal system at Zentiva, deploying it across seven European countries. After proving the model at enterprise scale, he founded Data System Solutions (now D3S) in 2006 — the company behind Inception CRM. By 2008, the platform became commercially available.
Based in Prague, Czech Republic, Inception CRM is now the leading purpose-built, online-first pharmaceutical CRM designed for emerging and mid-market life sciences teams — compliant out of the box, ready to use, and priced for mid-market reality.
We design for growing pharmaceutical companies — not global enterprises with unlimited budgets. Our platform, pricing, and support are built to scale with you, not outpace you.
Inception CRM is developed by D3S, a pharmaceutical and life sciences software company with over 20 years of experience building technology exclusively for life sciences organizations.
Our founder and our people are all deeply experienced veterans of the pharmaceutical CRM industry. Our clients include producers of innovative medicines, specialty pharmaceuticals, and generic drugs, as well as hospital groups, medical laboratories, and pharmaceutical wholesalers. This deep pharma expertise informs every aspect of Inception CRM’s design — from HCP engagement workflows to pharmacy order management to regulatory compliance.
Inception CRM was built to support the full complexity of modern pharma commercial operations — from field execution and HCP engagement to reporting, compliance, and commercial visibility.
We’re pharmaceutical CRM specialists, not generalist software developers trying to serve every industry. Our singular focus means that we understand the nuances of field force operations, the complex market dynamics of healthcare systems and their regulatory dimensions, and the realities of mid-market budgets and timelines in ways that generic CRM vendors simply can’t match.
Antonín Lukeš
CEO
Radek Hajda
Information Security
Denisa Beneš
Finance
Christopher Crawford
Marketing
Joshua Mensch
Product Strategy
Pavel Janovský
Engineering
Jan Havel
Engineering
Karel Bartoš
Engineering
Ladislav Heřman
Engineering
Jan Zahradník
Engineering
Tomáš Prix
Engineering
Petr Boháč
Engineering
Jakub Kozel
Analytics & Reporting
Miroslav Sidor
Design
Jaroslav Hruška
Procurement
Cristián Burrows
Account Services
Natalya Dotsenko
Account Services
If you’re a mid-market, emerging, or scaling pharmaceutical company looking for a purpose-built, compliant pharmaceutical CRM that delivers enterprise capabilities without enterprise complexity, we’d love to show you Inception CRM.
Antala Staska 511/40, Praha 4,
140 02, Czech Republic
Email: [email protected]
ICO: 04726421
DIC: CZ04726421
D-U-N-S: 366959611
Na Bulance 619, Cercany, 257 22,
Czech Republic
Inception CRM saves sales teams time while increasing their productivity, effectiveness, and efficiency.
