Thrpough our exclusive partnership with Healthrix, the heathcare analytics division of TME Solutions, Inception CRM is proud to bring provider-level Czech and Slovak healthcare data directly to CRM users, turning fragmented market intelligence into consolidated HCP and HCO profiles.
Trusted national data
Based on ÚZIS & NCZI
Provider-level intelligence
Individual HCP and HCO data
Instant customer insight
Consolidated inside Inception CRM
Actionable guidance
Deterministic logic and next-best action
Healthrix provides detailed Czech and Slovak healthcare data. Inception CRM consolidates that data into individual HCP and HCO customer profiles your commercial teams can immediately use for targeting, planning, engagement, and analysis.
Delivers detailed Czech and Slovak healthcare market data directly to CRM users
Brings detailed customer intelligence at the HCP and HCO level
Provides insights into medicines, market activity and healthcare provider behaviour
Maintains and updates the underlying healthcare data
Integrates licensed Healthrix data into a purpose-built pharma CRM
Consolidates fragmented data into individual HCP and HCO customer profiles
Surfaces key insights directly on each customer card
Turns customer intelligence into strategic guidance and deterministic next-best actions
Add Healthrix data to your existing CRM environment at reduced rates based on Inception CRM’s exclusive partnership and give your teams immediate access to consolidated HCP and HCO intelligence.
Combine Healthrix healthcare data with Inception CRM to create one commercial environment for customer intelligence, analysis, planning, and execution.
Access healthcare market data covering medicines, providers, diagnoses, specialties, geography, and other commercially relevant information across the Czech and Slovak pharma markets.
Transform complex healthcare data into detailed market intelligence.
Access provider-level HCP and HCO information.
Analyse medicines, market activity and healthcare provider behaviour.
Work with maintained and regularly updated healthcare data.
Inception CRM matches and consolidates Healthrix data into individual HCP and HCO customer profiles, surfaces the most important insights directly on each customer card, and applies deterministic logic to support your commercial strategy.
See consolidated HCP and HCO intelligence in one customer view.
Access key Healthrix insights directly from the customer card.
Open preconfigured Healthrix dashboards with one click to learn more about your HCOs and HCPs.
Use deterministic logic and next-best action to guide commercial activity based on relevant profiles.
Access the correct customer-specific report instantly.
Skip manual searching and report configuration.
Drill from surfaced insights into detailed Healthrix analytics.
Keep customer intelligence and commercial execution connected.
Start with Healthrix intelligence consolidated into individual HCP and HCO profiles. Every customer interaction enriches those profiles with first-party commercial knowledge your organisation owns.
See each HCP and HCO through one consolidated customer view.
Add first-party knowledge with every commercial interaction.
Strengthen customer strategy with richer intelligence over time.
Build proprietary commercial knowledge competitors don’t have.
| Commercial pharma activity | Combined value of Inception CRM and Healthrix |
|---|---|
| Customer segmentation | Healthrix delivers provider-level HCP and HCO data → Inception CRM enables precise customer segmentation. |
| Customer targeting | Healthrix provides detailed customer intelligence → Inception CRM helps teams prioritise the right HCPs and HCOs. |
| Territory planning | Healthrix provides geographic and provider intelligence → Inception CRM supports informed territory planning. |
| Field execution | Healthrix provides customer-specific insights → Inception CRM puts it directly in front of reps during daily activity. |
| HCP/HCO strategy | Healthrix provides the underlying intelligence → Inception CRM applies deterministic logic and next-best-action guidance. |
| Detailed reporting | Healthrix provides in-depth analytics → Inception CRM opens the correct customer-specific report in one click. |
| CLM and approved email | Healthrix strengthens customer understanding → Inception CRM enables more relevant commercial engagement. |
| Activity tracking | Healthrix provides the starting intelligence → Inception CRM captures every commercial interaction against the customer record. |
| Commercial analytics | Healthrix provides external healthcare intelligence → Inception CRM enables actionable commercial insights. |
| Future planning | Healthrix provides the commercial foundation → Inception CRM captures the first-party knowledge your teams add with every interaction. |
| Criteria | Traditional global healthcare data-provider (IQVIA, etc) | Healthrix + Inception CRM |
|---|---|---|
| Market focus | Designed to serve multiple markets through standardised products and processes | Tailored to pharma companies operating in the Czech and Slovak markets |
| Local expertise | Czechia and Slovakia form part of a much broader international portfolio | Direct knowledge of ÚZIS, NCZI, SÚKL and the local healthcare environment |
| Data source | Commercial datasets may draw on panels, modelling and other sources | Draws on Czech and Slovak healthcare data from sources including ÚZIS and NCZI |
| Data granularity | Detail depends on the selected dataset and product | Provider-level HCP and HCO intelligence consolidated inside Inception CRM |
| Customer view | Standardised reports, formats and delivery models | Consolidates relevant intelligence into individual HCP and HCO customer profiles |
| Reporting | Reporting typically sits in a separate analytics environment | Open the correct customer-specific Healthrix report from the HCP/HCO card in one click |
| Commercial usability | Data still needs to be interpreted and translated into action | Use the intelligence directly inside the CRM used for targeting, planning and field execution |
| Decision support | Users analyse the data and determine what to do next | Apply deterministic logic and next-best-action guidance |
| CRM integration | Healthcare data and CRM commonly remain separate | Connect healthcare intelligence directly with Inception CRM customer records and workflows |
| First-party knowledge | External healthcare data remains separate from commercial interaction history | Enrich HCP and HCO profiles with every new customer interaction |
| Flexibility | Standardised products and processes designed for scale | More locally tailored analysis, reporting, and implementation |
| Cost structure | Global enterprise pricing and overhead | Lower-overhead local delivery and preferential Healthrix pricing for Inception CRM customers |
Inception CRM matches and consolidates relevant Healthrix data against individual HCP and HCO customer records. Reps can then access key healthcare intelligence directly from the same customer profiles they use for tracking daily commercial activity.
Yes. Healthcare data is licensed from Healthrix. Inception CRM customers can access the data at reduced rates through our partnership and have it integrated into their existing Inception CRM environment.
Inception CRM saves sales teams time while increasing their productivity, effectiveness, and efficiency.