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Inception CRM just released its first major update of 2025. Version 2025.1 brings several helpful improvements to this leading pharma CRM platform. Get the latest update for key enhancements to Inception CRM’s Search, Announcements, Orders, and Update Requests, along with minor bug fixes and optimizations.
Enhanced HCP Engagement Through Announcements and Search
Sales teams now have better tools for targeting and tracking healthcare professionals (HCPs). Administrators can now create “announcements” for individual HCPs, not just healthcare organizations (HCOs).
Announcements are centrally pushed messages linked to individual HCPs, from reminders and prompts to user surveys.
Previously, announcements could only target entire HCOs, but now, they can be directed to specific health care professionals who matter most to your business.
Users can search specifically for HCPs who have pending announcements, while a new Announcements section on each HCP profile card makes it easy to review relevant information when planning calls, improving HCP engagement.
Additionally, when used for surveys, Announcements now remembers each user’s survey responses. This means that reps can see their last answer and when they submitted it, making it useful for remembering key observations and insights.
Taken together, Inception CRM’s Announcements feature helps life sciences representatives focus their HCP engagement efforts more precisely. It also helps life science sales teams and pharma reps work more strategically with high-priority HCPs.
Smarter Product Orders
Inception CRM’s Orders introduces a practical upgrade. Administrators can now configure product lists to display the EAN code for each product SKU. The EAN (European Article Number) is the numeric identifier that appears below the barcode on physical drug products.
While users could already search for products by EAN (including by scanning physical barcodes), this update makes the EAN visible in product listings alongside other details like name, price, and SKU. This additional reference point reduces errors and saves time when placing orders.
Faster Updates for Czech Republic Users
Users in the Czech Republic have a powerful new tool in this pharma CRM. When creating new institution customers, you can now look up HCOs by their company registration number (IČO).
The system connects directly to the ARES government registry. It automatically fills in all required fields from the official database. This feature reduces manual data entry and ensures accuracy.
Why This Update Matters
Version 2025.1 makes Inception CRM more efficient and user-friendly for life sciences teams. Sales representatives can target individual HCPs more precisely, track interactions more effectively, and gather strategically useful information through personalized announcements and surveys. Product ordering is more transparent with visible EAN codes. Czech users save valuable time when adding new institutions.
Along with these major improvements, the update to this life sciences CRM includes several bug fixes and performance enhancements. Your Inception CRM experience should now be smoother than ever.
